The Phone (3a) will retail at a starting price of £329 — or about $414 — while Phone (3a) Pro, a souped-up version of the device with better camera features, will start at £449.
The Nothing brand was founded in 2020 by Carl Pei, a co-founder of Chinese smartphone brand OnePlus, with the aim of bringing some "warmth" back to consumer tech products.
"In the past, people were so optimistic about technology. But now people are indifferent. And there must be a way of breaking the cycle," Pei told CNBC in an interview in 2021.
Pei's old company OnePlus gained something of a cult following in its early days, thanks to its focus on designing slick and affordable Android handsets and garnering buzz through unconventional marketing tactics.