Being fast requires being creative when you’re building hardware, Fleischer argued, explaining that the biggest challenge for hardware startups is the issue of delivery times for getting the equipment needed to scale.
“We break things fast, learn, iterate and improve at a very fast pace — probably like Elon Musk’s SpaceX kind of principle — just get stuff building and see [what happens] until things break, learn from it, and iterate and improve in very fast sprints, which is very unfamiliar for hardware companies,” said Fleischer.