These brands, along with Apple, paused their campaigns in November 2023 after their ads appeared next to antisemitic content and hate speech, exacerbated by X owner Elon Musk endorsing an antisemitic conspiracy theory, which spooked many advertisers.
According to MediaRadar, X’s top advertisers include challenger brands like Karma Shopping, Canles Shoes, and Kueez Entertainment, each of which spent more than $12 million this year, totaling $68 million, to stand out on a less busy media channel.