Why would Doodles need to do that? Because the crypto and NFT communities are absolutely swamped with scammers who pose as legitimate operations. And one of the common ways to do that is to create an account that looks identical to Doodles, buy a blue checkmark from Elon Musk for $8 which will push your reply to the top of all the responses, and compel people to click on a link that looks like it’s part of the original thread. Thus, saying “this is the last post in this thread,” helps make it clear that anything under that could be dangerous.
The chief marketing officer for McDonald’s Tariq Hassan touted the promotion in an email to Gizmodo on Thursday, seeming suitably optimistic about the partnership. And it seems clear that marketers are much more open to getting back into tech like NFTs than they were perhaps a year ago.