Amazon has added curated storefronts from lifestyle influencers within the Haul homepage. One features "fashion picks" from Michaela Delvillar, an influencer with more than 150,000 followers on TikTok, whose Amazon storefront says she's a "Top Creator."
Amazon is growing Haul, which relies on goods from China-based sellers, even as the practice comes under scrutiny from President Donald Trump. Earlier this month, Trump suspended, then reinstated, the de minimis rule, which allows exporters to ship packages worth less than $800 into the U.S. duty-free.
The loophole is expected to be shut again once the Commerce Department and customs officials put systems in place to process and collect tariffs on the millions of de minimis packages that flow into the U.S. daily. A significant portion of those packages originate from China.