- Fact-checking and misinformation:
- While AI can help with fact-checking, it can also be used to create convincing misinformation.
- Traditional media companies may need to invest more in verification processes to maintain credibility.
- Business model adaptation:
- Media companies may need to rethink their revenue models, potentially focusing more on AI-enhanced services or data-driven products.
- There could be opportunities for licensing AI models or selling AI-generated content.
These impacts suggest that traditional media companies will likely need to adapt significantly, potentially repositioning themselves in the market, investing in new technologies, and finding ways to blend AI capabilities with human expertise to remain competitive and relevant.