According to the latest report from analyst firm IDC, worldwide tablet shipments grew again in the third quarter of 2024, reaching 39.6 million units. That's an impressive 20.4% increase compared to the same period last year.
As always, Apple remains the market leader with a 31.7% share, even though it experienced the smallest yearly growth – from 12.4 million to 12.6 million. The company recently launched an updated $499 iPad mini featuring the A17 Pro SoC and Apple Intelligence support. IDC notes that the back to school season has helped boost sales for this model, but the iPad Pro series has performed below expectations in emerging markets due to the tablets' high prices.