Producers of "Blade Runner 2049" Sue Elon Musk for Dragging Their Movie Into Tesla's Disastrous Robotaxi Event
The production company behind the sci-fi blockbuster "Blade Runner 2049" is suing Tesla and its CEO Elon Musk for copyright infringement.
In the lawsuit, the company asserts that AI-generated stills used in promotional material related to Tesla's "We, Robot" event — the site of the disastrous debut of its robotaxi project — were clearly ripping off the movie.
The production company, which is called Alcon Entertainment, didn't beat around the bush while actively distancing itself from Musk and his abrasive, racist antics.
"Any prudent brand considering any Tesla partnership has to take Musk’s massively amplified, highly politicized, capricious and arbitrary behavior, which sometimes veers into hate speech, into account," the lawsuit reads.
Worse yet, Alcon — and Warner Bros Discovery, which is joining it as a plaintiff — allege that Tesla asked for permission to use a "Blade Runner 2049" still but was turned down, suggesting the EV maker knowingly infringed on the company's copyright by bastardizing its own version using an AI image generator.
The image "was clearly intended to read visually either as an actual still image from ‘BR2049’s iconic sequence of [protagonist] K exploring the ruined Las Vegas, or as a minimally stylized copy of one," Alcon alleges.
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