Humby is the founder of Dunnhumby, a company that specializes in data analytics and customer insights. He has worked with many major retailers, including Tesco, Sainsbury's, and Asda, helping them to use data to improve their business operations and customer relationships.
Humby's work focuses on the application of data science and analytics to business problems, particularly in the retail and consumer goods sectors. He has written several books on the topic, including "Data is the New Oil" and "Couchsurfing with Data", and has spoken at numerous conferences and events on the topic of data-driven business.