Growl is building the Peloton of boxing
There’s a new connected fitness device in town and it’s called Growl. Inspired by hardware companies like Peloton and Tonal, Growl is building a boxing bag that you can attach to your wall at home. Users can then start immersive, gamified boxing classes from the comfort of their home.
It also looks like the team draw some inspiration from boxing classes like Brooklyn Fitboxing — just spying an opportunity to offer a similarly intense fitness experience but without the user having to trek to a studio and sweat it out in a group setting.
“The aim of the product is really to transform the traditional punching bag, which is an object that is over 3,000 years old and hasn’t evolved since. We want to transform it in several ways to turn it into a full-scale, at-home boxing and fitness coach for the whole family for $150 a month,” co-founder and CEO Léo Desrumaux told TechCrunch.
There’s still a long road ahead, as Growl plans to start accepting pre-orders in April 2025. Then it will be another year before it delivers the first units to customers.