Not surprisingly, TikTok is in second place next to Temu with 33.23 million downloads. The short-form video app is popular among users aged 18 to 24 for several reasons, the most obvious being that it serves as a go-to source for fast-paced, easily digestible content. Interestingly enough, the Gen Z-dominated app is also preferred as a search engine over Google.
Another major video platform, YouTube, remains popular among Gen Z young adults. Over a span of around 10 months, the mobile app amassed 14.03 million new installs, Appfigures noted. While this number is not as high as TikTok’s, it still indicates significant engagement among this group.