The tests appear to be using facial recognition as a back-stop for checking ads flags as suspect by existing Meta systems when they contain the image of a public figure at risk of so-called “celeb-bait.”
“[W]e will try to use facial recognition technology to compare faces in the ad against the public figure’s Facebook and Instagram profile pictures,” Bickert wrote. “If we confirm a match and that the ad is a scam, we’ll block it.”