The rollout could have implications for Google and its dominant search engine. Since the launch of ChatGPT, Alphabet investors have been concerned that OpenAI could take market share from Google in search by giving consumers new ways to seek information online.
With this prototype, OpenAI is testing the waters for doing just that, promising users the chance to "search in a more natural, intuitive way" and ask follow-up questions "just like you would in a conversation."