The Impact on Public Opinion
The influence of Google on public opinion is undeniable. However, the impact can be either positive or negative, depending on the context.
On the one hand, Google's influence can be a significant opportunity for businesses, as reaching the top of a SERP can give a website a huge amount of trust from users. However, this trust is often misplaced, as the top result may not be the most accurate or reliable.
On the other hand, Google's influence can also lead to the spread of misinformation and biased information. This can have serious consequences, particularly in areas such as health and finance, where accurate information is crucial.