Tough sell?
Before AI, the industry was trying to create hype around virtual reality and the Metaverse, an effort that probably peaked with the introduction of the Apple Vision Pro headset in 2023 (a product that incidentally was barely even mentioned in last week’s announcement).
After the Metaverse failed to take off, tech companies needed something else to drive sales, and AI has become the new shiny thing. But it remains to be seen whether consumers will take to the AI-based features included in phones such as photo-editing and writing assistants. This is not to say that current AI is not useful. AI technologies are used in billion-dollar industry applications, in everything from online advertisement to healthcare and energy optimisation.