In California, laws require companies relying on a performer’s digital replica (e.g. cloned voice) give a description of the replica’s intended use and negotiate with the performer’s legal counsel. They also require that entertainment employers gain the consent of a deceased performer’s estate before using a digital clone of that person.
Syed says that PlayAI “guarantees” that every voice clone generated through its platform is exclusive to the creator. “This exclusivity is vital for protecting the creative rights of users,” he added.