Search Engine Optimization (SEO)
search engine optimization (SEO) is the practice of optimizing a website to rank higher in search engine results pages (SERPs) for specific keywords. While SEO is a legitimate practice, it can also lead to the promotion of biased or unreliable information.
Search engines like Google use complex algorithms to rank websites, and these algorithms can be influenced by factors such as keyword density, link equity, and content quality. However, this doesn't mean that the top result is always the most accurate or reliable.