Napkin sees itself as a companion for people who journal rather than a replacement. In the future, the app could also have integrations with popular journal apps or Amazon Kindle so users can capture their ideas easily and use them for journaling.
The company hasn’t raised any institutional money but has gotten checks in the form of convertible loan agreements from believers and backers totaling roughly $150,000. Napkin doesn’t want to raise money and wants to reach sustainability with more than 10,000 subscribers. Currently, it has roughly 4,000 paid users. Once it hits the goal, the company will consider building integration features and apps for other platforms.