Sony, which was named the NFL’s official technology partner on Wednesday, has expanded its sports technology through Hawk-Eye Innovations to support officiating and the development of on-field and sideline technologies, including a new coach’s sideline headset that will debut in 2025.
Its Hawk-Eye tracking services for line-to-gain measurement adds cameras to stadiums to track players, officials and the ball. The optimal tracking system notifies officials instantly if a first down was gained after the ball is spotted by hand.