Here are some key aspects of Squarespace's AI strategy:
- Curation: Squarespace's design and creative team spend a significant amount of time thinking about how to combine elements to create a cohesive visual identity. This curation process is essential in ensuring that the generated designs are high-quality, original, and suitable for the customer's brand.
- Prompting: Squarespace is working on developing proprietary prompting techniques that enable the AI to understand the customer's vision and preferences. This involves asking the right questions, using the right language, and fine-tuning the prompts to achieve the desired output.