In a statement to TechCrunch, a Canva spokesperson confirmed the new price points and pointed to the company’s growing suite of generative AI tools — including Magic Studio — as a reason for the adjustments. They also noted that some of Canva’s customers had been locked into lower prices that Canva no longer offers; Canva quietly changed its Teams pricing earlier this year to $10 per month for each user.
“Our original pricing reflected the early stage of this product and has remained unchanged for the last four years,” the spokesperson said. “We’re now updating the price for customers on this older plan to reflect our expanded product experience.”