If the sale still ends up in its hands, The Onion plans to rebrand Infowars as a parody of itself (more than it already was), poking fun at “weird internet personalities” like Jones, according to The New York Times. Ben Collins, the CEO of Global Tetrahedron, hasn’t said how much it paid to transform Infowars’ destructive self-parody into constructive satire. (Collins reported extensively on Infowars when covering misinformation at NBC News.) He plans to launch the rebooted site in January.
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