Mr. Musk’s post seems to confirm what some journalists and X users had feared: X is keeping links off of user feeds so that users stay on the platform. Since Mr. Musk took over the site previously known as Twitter, reports have shown that X has limited the reach and performance of links to X competitors like Facebook.
Additionally, X’s apparent deprioritization of links goes hand-in-hand with other policy decisions made by the Mr. Musk-run platform. Earlier this year, Mr. Musk announced that posts containing links to news articles would no longer automatically display the headline, with users needing to manually write out headlines and other text.