And enough fans as well. "There is a huge fandom," said Preece, adding that fans were "desperately" waiting for the next film.
The last instalment was "No Time to Die" -- the 25th James Bond movie and Craig's swan song, which made $775 million in the box office.
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There is a risk of over-exploiting and in turn weakening the franchise.
It will be necessary to "remain faithful to the brand's heritage" and the character created seven decades ago by English author Ian Fleming, stressed Mediavilla.