Spiegel writes in Tuesday’s letter that early tests of the simplified redesign have been “directionally positive,” though the CEO notes “we will be thoughtful and deliberate about making a change of this magnitude.” He’s almost definitely alluding to the 2018 redesign failure, which I’m sure no one at Snap has forgotten about.
The announcement of a new, simplified version of Snapchat was tucked into Spiegel’s broader musings about Snap’s business strategy. He claimed that Snap’s venture into augmented reality glasses — which it calls Spectacles — would yield a market with no competitors. Perhaps he’s pretending that Meta’s AR glasses, Meta Ray-Bans, simply don’t exist?