Digg was founded in 2004 and rose to prominence as a major outlet for trending news because it allowed users to rate stories. Rose made what became an infamously goofy appearance on the cover of Businessweek in 2006 as the kid who "made $60 million in 18 months."
The company said in a release that it aims to differentiate itself in the social media market by "focusing on AI innovations designed to enhance the user experience and build a human-centered alternative." Digg said it will also create a platform that "prioritizes transparency, rewards human effort, and fosters enriching discussions."
Ohanian also teased the collaboration, telling X followers on Wednesday that he was "working on something new... but also old... but also very new" and is "excited" to be partnering with Rose.