A More Affordable Vision on the Horizon?
Tim Cook has hinted that Apple isn’t stepping away from VR altogether. Instead, the company is pivoting to develop a more affordable version of the Vision Pro. By trimming down on non-essential technologies, Apple hopes to create a product that retains the essence of its high-end headset while appealing to a broader audience.
Early rumors suggest the new model could be priced around $2,300—a significant drop but still far from the affordability of Meta’s Quest 3, which recently launched at just $329. Apple faces the challenge of balancing cost and innovation to remain competitive in a market where consumers increasingly expect premium experiences at accessible prices.