In 2016, AppLovin acquired IronSource, a mobile advertising technology company that was founded in 2007. IronSource was a leading provider of mobile ad exchanges and supply-side platforms (SSPs), and its acquisition marked a significant milestone for AppLovin.
Acquisition of ChartBoost (2017)
In 2017, AppLovin acquired ChartBoost, a mobile advertising platform that specialized in in-app video ads. ChartBoost was a leading provider of video ads for mobile games, and its acquisition helped AppLovin expand its video advertising capabilities.