The landing page for Amazon Haul is reminiscent of Shein and Temu even in its design: Items appear in grids, rather than Amazon’s typical list, and shipping times and star ratings aren’t visible unless you click on an item. Some items are labeled with rocket ship emojis that warn that this $4.99 iPhone 16 Pro case is “selling fast!” Or, you might see a fire emoji declaring that the price for a three-pack of $2.89 mesh laundry bags is “crazy low.” Like its competitors, Amazon Haul also sells clothing ($16 for a pair of men’s golf pants, or $4.99 for 80s-style women’s leg warmers). In a “Staples” section, you can find an assortment of… sponges, resistance bands, hoodies, silicon baking mats, and socks.
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