Expansion and Innovation (1919-1949)
After Kroger's death in 1919, his wife, Florence, took over the company and continued to expand the business. Some notable developments during this period include:
- Franchising: Kroger began franchising its stores, allowing others to open Kroger locations.
- Gas stations: Kroger added gas stations to its stores, providing customers with a one-stop shopping experience.
- Expansion beyond Cincinnati: Kroger expanded its operations beyond Cincinnati, opening stores in other Ohio cities and eventually across the country.