According to Niccol, who came over from Chipotle, the company will work to get back to its "core identity" to ensure customers keep coming back. "To succeed, we need to address staffing in our stores, remove bottlenecks, and simplify things for our baristas," he said. "We will simplify our overly complex menu, fix our pricing architecture, and ensure that every customer feels Starbucks is worth it every single time they visit."
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