Launched in 2016, Facebook Marketplace has grown into one of Meta's biggest success stories. With 1.1 billion users across 70 countries, it competes with eBay and Craigslist, according to BusinessDasher.
"Marketplace is the flea market of the internet," said Charles Lindsay, an associate professor of marketing at the University of Buffalo. "There's a massive amount of consumer-to-consumer business."
Unlike eBay or Etsy, Marketplace doesn't charge listing fees, and local pickups help avoid shipping costs, according to Facebook's Help Center.
"Sellers love that Marketplace has no fees," said Jasmine Enberg, VP and Principal Analyst at eMarketer. "Introducing fees could push users elsewhere."