Cannes Lions: Creators Talk AI and Metaverse at International Festival of Creativity
The creative world wrestled with the question of emerging technology at Partouche Club’s Joker Odyssey event series.
Every summer, the worlds of advertising, marketing and the media descend upon the French Riviera for the Cannes Lions International Festival of Creativity. Awards are doled out for ad campaigns, deals are struck over tepid glasses of rosé, and the Palais des Festivals rings to the sound of industry figures talking up their latest creative efforts.
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