As part of the partnership, the two companies will co-market and cross-sell each other’s products.
Earlier this year, Oura announced that it had sold 2.5 million rings. The company also revealed that it expects to see annual sales double in 2024 to roughly $500 million and that it’s profitable.
The partnership comes as Apple has been working on noninvasive glucose monitoring for many years. A recent Bloomberg report indicates that the company is testing an app that helps people with prediabetes to manage their health. The report states that although Apple doesn’t plan to release the app, it could integrate the technology into future products, such as a noninvasive glucose monitor.