World’s largest tire maker LEGO to use 30% recycled rubber material in product line
LEGO has begun incorporating its new, sustainably-made tires into current sets.
Kids’ favorite LEGO vehicles are getting a greener upgrade. The LEGO Group has just announced a major step in their sustainability journey: new tires made with over 30% recycled materials.
LEGO is taking waste products that would otherwise have negative environmental impacts and giving them a new life in their iconic toys.
These materials fishing nets, ropes, and recycled engine oil are now being used sustainably. LEGO takes these discarded materials, processes them, and combines them into a new, durable material called rSEBS (recycled styrene-ethylene-butylene-styrene).
As per the company’s announcement, LEGO has begun incorporating its new, sustainably-made tires into current sets.