Meta AI's expanding user base
Meta has been increasingly talking up the number of people who use Meta AI, with Zuckerberg saying in December that the digital assistant "now has nearly 600 million monthly actives."
He launched the Meta AI chatbot in 2023 to rival the generative AI chatbots of competitors, most notably OpenAI's ChatGPT. In April, the company brought it to the forefront of each of the apps in its empire by putting Meta AI in the search bars of Instagram, Facebook, WhatsApp and Messenger.