This implies that it will be particularly important to pay attention to the design and
enforcement of formal intellectual property rights. On the one hand it will be important to think
carefully about the laws that currently surround the ownership of data. Should the data about e.g.
my shopping and travel behavior belong to me or to the search engine or ride sharing company
that I use? Might consumers have a strong collective interest in ensuring that these data (suitably
blinded, of course) are in the public domain, so that many companies can use them in the pursuit
of innovation?
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