Market Drivers for Consumer Neurotech
- Reduced stigma around mental health and performance
- Improved form factors (smaller, more comfortable devices)
- Decreasing prices due to competition
- Integration with existing wearable trends (e.g., smart watches, fitness trackers)
Challenges and Considerations
- Limited evidence of efficacy beyond specific trained tasks
- Need to differentiate from earlier "brain training" apps with questionable benefits
- Balancing user experience with scientific validity