“I didn’t want to make it passive, mindless screen time. I want to make it an active, interactive learning experience,” co-founder and CEO Roger Egan told TechCrunch. “[Once kids] get the concepts, then we use the games and interactives to practice the skills and apply them.”
The company plans to release new original content focusing on “growth mindset and financial thinking,” as explained by Egan. Additionally, Nurture is in discussions with around 20 popular third-party creators to enhance its content library. Nurture’s creator platform enables creators to host content on their own digital “islands,” which users can access by swiping through the app menu.