In the AI era, Mayer imagines that when people ask about tickets for a specific concert, “they actually want to see exactly what seats are available, where they are in the stadium, the pricing. They want that information synthesized in much the way they see it synthesized in generative AI. And so I think it means that advertisers are going to have to partner even more closely with Google and other search engines to allow their wares to really be showcased and synthesized with the answer.”
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