Another not-so-shocking discovery was that OpenAI’s ChatGPT continues to be favored among 18- to 24-year-olds, gaining 24.63 million app installs. With many Gen Z young adults either starting college or entering the early stages of their careers, ChatGPT has emerged as a favored resource for educational purposes and career guidance. A survey conducted by Best Colleges revealed that 43% of college students have admitted to using ChatGPT or similar AI tools.
Another AI-powered app getting traction was AI study companion Gauth. The app, developed by TikTok parent company ByteDance, achieved 8.37 million new installs. While it has existed since 2021, Gauth saw a surge in downloads earlier this year, becoming the second most downloaded education app for iOS devices in the U.S. in April.