It's kind of interesting because during that era there were a lot of things that had blown up ten years before that everybody thought would never work again. And then there were online versions of that. I think there was Chewy on the pet food side, but also things like payments. And so as PayPal sold to eBay, the conventional wisdom in Silicon Valley started to become that payments are too hard. And so all sorts of people avoided payments for ten years.
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