Rallying the Troops
When Jobs returned to Apple, he knew that the company had become fragmented and bureaucratic. He decided to take bold action to simplify the organization and eliminate the silos that had been created.
To achieve this goal, Jobs implemented several strategies, including:
- Creating a single P&L statement for the entire company
- Eliminating in-fighting among divisions and ensuring that everyone was working towards the same shared success
- Focusing on innovation and research and development to create new and exciting products
- Improving customer satisfaction through better support and services