During the COVID-19 pandemic, Red Note saw explosive growth among younger Chinese users, particularly women, who now make up 79% of its 300 million monthly active users.
Its social shopping features and focus on community-building have made it a hit in both China and the US.
RedNote was the most downloaded free app on the Apple App Store as of Monday, Jan. 13.
Red Note’s popularity has caught the attention of investors.
The app has raised $917 million in venture funding from backers like Tencent, Alibaba and Sequoia China.
In 2024, it was reportedly valued at $17 billion following a secondary share sale, and its profits are projected to exceed $1 billion, according to Bloomberg.