Under the new rules, users who opt to use the free versions of Meta’s platforms will be shown fewer personalized ads. Meta says personalized ads help consumers and businesses find the products and customers they’re looking for.
“Although we are being put in a position where we have to offer an ads experience that delivers less value for people and businesses, we will also continue to deliver great personalized experiences that are the best outcome for people and businesses in Europe,” Meta wrote in a statement.