Doccla’s earliest start came out of Covid-19 headwinds: a big push to keep more people out of hospitals to reduce resource strain led healthcare organizations to sign on to virtual bed solutions like Doccla’s to plug the gap. But as life started to return to normal, the startup also pursued more practical growth strategies. “It’s in our DNA to be revenue-first,” Doccla’s co-founder Martin Ratz said in an interview.
At its core, Doccla’s service is organized around a set of monitoring devices provided to patients along with a mobile phone pre-loaded with its app. These are used to collect data that gets loaded directly into electronic health records. Doctors view the data via a clinician dashboard, and they get special alerts when diagnostic readings need more attention — a strong selling point for overworked staff, and peace of mind for patients at home.