Max might not be the one to watch after all
Warner Bros. is rebranding many of its big-budget IP projects like Dune: Prophecy and The Penguin as HBO Originals as it rethinks what kind of stuff belongs on Max.
Warner Bros. Discovery has been debuting its newer IP-based series on Max for the past few years in an effort to make it “the one to watch,” but the company is now switching things up with a big plan to rebrand multiple projects as — wait for it — HBO shows.
Though The Penguin and Dune: Prophecy were both initially billed as Max Originals, Deadline reports that Warner Bros. Discovery will now market them as HBO Originals as part of a larger effort to differentiate what kind of content is released under the two brand umbrellas.