The "Blumhouse Model" (2010-present)
Blumhouse's success can be attributed to their unique "model" of producing low-budget horror films that are marketed and distributed in a way that makes them seem like bigger, more expensive films. This model involves several key elements, including:
- Low budgets: Blumhouse films are often made on extremely low budgets, often for just $1-5 million. This allows them to keep production costs down and focus on marketing and distribution.