Garcia highlights the growing use of tokenization to improve security, optimize sales conversions, and enhance the online shopping experience. He sees substantial potential for its growth, both in Brazil and globally, as more issuers, retailers, and consumers recognize the benefits of the technology for their businesses and data protection.
Currently, 29% of Visa’s global transactions are tokenized, a technology that prevented $650 million in fraud losses in 2023 alone. This underscores the increasing reliance on and the effectiveness of tokenization in safeguarding digital financial transactions worldwide.