Financial breakdown
Ford beat Q4 expectations, posting $48.2 billion in revenue, up $2.2 billion year-over-year (YOY). Ford generated $185 billion in revenue for the entire year, its highest ever.
Q4 2024 Revenue: $48.2 billion vs $43 billion expected.
Q4 2024 Adjusted EPS: $0.39 vs $0.33 expected.
The company reported an adjusted EBIT of $2.1 billion in the quarter, up 103% from Q4 2023. Ford’s Blue and Pro units generated $1.6 billion, while its Model e unit lost another $1.4 billion.
Ford reported an adjusted EBIT of $9 billion for its Pro business for the full year and $5.3 billion for Ford Blue. Its Model e EV business lost $5.1 billion last year. In the fourth quarter, Ford lost about $37,000 on every electric vehicle it sold.